What is the difference between platinum, white gold, and silver?Updated a year ago

When comparing these 3 options, the deciding factors usually come down to budget, durability concerns, and maintenance. 

Platinum is the most expensive metal and is also the densest. It is a naturally white metal, and will remain that way for life without the need for additional maintenance. So it is a great option for someone looking to make their new Ken & Dana Design piece a family heirloom for future generations. 

18k and 14k white gold features an intermediate price point. 18k contains a higher percentage of gold compared to 14k, thereby making it a more precious option. 14k white gold is the less expensive option, because it contains a lower concentration of gold compared to 18k. Since gold is a yellow metal, alloying and rhodium-plating are required to achieve a white color. Alloying allows for gold to look smoky-white, and rhodium plating gives it a bright white finish. This plating does wear off, so clients who prefer a bright white finish should have their ring re-plated (about once every 18 months). Read more about rhodium plating here. 

Lastly, silver is the least expensive option. It is a soft, white, lustrous metal, and it is prone to oxidation when stored inside a box or safe. We do not offer silver wherever there are stone settings because silver is too soft to secure gemstones for a lifetime.

Visit our metal guide for more information.